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"Why are brands such as Cartier, Harley-Davidson, and Nike so well-liked by consumers? One of the reasons is that they have appealing personalities," write authors Deborah Roedder John and J...
Studien Analysen |"When shopping in a grocery store, the chaotic, information-rich environment can tax a shopper's ability to mentally calculate the total basket price," says Koert van Ittersum, assistan...
Wirtschaft Finanzen |Bohlmann, an associate professor of marketing at NC State, explains that there are basically two types of shoppers: “switchers” and “loyals.” Switchers compare prices from multiple online retailers, w...
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