Forum für Wissenschaft, Industrie und Wirtschaft

Hauptsponsoren:     3M 
Datenbankrecherche:

 

East London inventor creates ‘StrapTrap’ to stop bra slippage

02.05.2003


As spring becomes summer, women are facing the perennial problem of wandering bra straps. But annoying and unsightly strap slippage could soon be a thing of the past, thanks to a nifty new device developed by East London inventor Hilda Varley.

The StrapTrap, which fits unobtrusively into the shoulder seams of tops and dresses, was shortlisted for the finals of the British Female Inventor of the Year Award 2003, at the Café Royal, Piccadilly, on 24-25th April. The product is now being developed commercially and could be in the shops by Christmas.

Hilda Varley, a mother of two, artist and part time literacy tutor from Leytonstone, has been working on the StrapTrap for over a year. Hilda said: “Sleeveless dresses look great in the magazines but real women wear underwear, and it doesn’t always stay put!”



“The breakthrough came in March this year when I attended the launch of the East London Inventors Club at the University of East London. It was very inspiring to meet Trevor Baylis and enthusiastic fellow inventors. Staff from the Thames Gateway Technology Centre (TGTC) at UEL’s Docklands Campus gave me invaluable help with design, materials and manufacturing, and we have now progressed the idea to the point of production within just a few weeks.”

“I am a creative person and I like problem solving. The hard bit is turning ideas into products, especially on a shoestring budget. The BFIY, the TGTC at UEL and the East London Inventors Club have been brilliant.”

What women say about wandering bra straps

In spring 2003, Hilda conducted a survey of East London women aged 16 to 69 plus. The findings included:
· 8 in 10 women complained of straps showing or slipping
· 8 in 10 women said they notice when someone else’s straps show.
· three quarters said they would pay more for a garment that stops straps slipping

The overwhelming majority of women surveyed said they found slipping straps annoying and unsightly. Respondents’ comments about visible straps included:
· “It ruins the outfit and looks scruffy”
· “Looks horrible – pull it up!”
· “I’d mention it to a friend – it doesn’t look nice”
· “In the past a no-no; it may be fashionable now but still a bit tacky”

Hilda said: “I initially included men in the survey, but the feedback here was mixed, to say the least! They seemed more interested in the problems involved in unfastening bras, rather than the practicalities of wearing them.”

Bola Olabisi, chair of the BFIY and Managing Director of the Global Women Innovators and Inventors Network (and coincidentally a UEL law graduate) said: “The British Female Inventor of the Year award continues to put the spotlight on inventive women right across the country and I am always delighted to see the high standard of entries that finally make it to the Awards Ceremony and I particularly congratulate Hilda.”

Julie Jones of the Thames Gateway Technology Centre and organiser of the East London Inventors Club said: "It is great to see women doing it for themselves in terms of invention. These awards help women gain the recognition they deserve to develop their inventions into successful products. The Club has only just started, but it has proved tremendously popular, and it is fantastic to see it is already making a real difference."

The East London Inventors Club was launched by in March 2003 as part of a national network to help inventors protect their intellectual property rights and develop their ideas into successful products.

Trevor Baylis OBE, famous as the inventor of the clockwork radio, said: “UEL, along with a handful of other universities including Oxford, Nottingham and Derby, is taking a strong lead in helping inventors make the most of their ideas.”

Patrick Wilson | alfa
Weitere Informationen:
http://www.uel.ac.uk

Weitere Nachrichten aus der Kategorie Innovative Produkte:

nachricht Neu entwickelter Therapiesitz hilft beeinträchtigten Menschen
18.05.2017 | Jade Hochschule - Wilhelmshaven/Oldenburg/Elsfleth

nachricht Schnell schweben: Studierende konstruieren Transportkapsel
04.04.2017 | Carl von Ossietzky-Universität Oldenburg

Alle Nachrichten aus der Kategorie: Innovative Produkte >>>

Die aktuellsten Pressemeldungen zum Suchbegriff Innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Can we see monkeys from space? Emerging technologies to map biodiversity

An international team of scientists has proposed a new multi-disciplinary approach in which an array of new technologies will allow us to map biodiversity and the risks that wildlife is facing at the scale of whole landscapes. The findings are published in Nature Ecology and Evolution. This international research is led by the Kunming Institute of Zoology from China, University of East Anglia, University of Leicester and the Leibniz Institute for Zoo and Wildlife Research.

Using a combination of satellite and ground data, the team proposes that it is now possible to map biodiversity with an accuracy that has not been previously...

Im Focus: Klima-Satellit: Mit robuster Lasertechnik Methan auf der Spur

Hitzewellen in der Arktis, längere Vegetationsperioden in Europa, schwere Überschwemmungen in Westafrika – mit Hilfe des deutsch-französischen Satelliten MERLIN wollen Wissenschaftler ab 2021 die Emissionen des Treibhausgases Methan auf der Erde erforschen. Möglich macht das ein neues robustes Lasersystem des Fraunhofer-Instituts für Lasertechnologie ILT in Aachen, das eine bisher unerreichte Messgenauigkeit erzielt.

Methan entsteht unter anderem bei Fäulnisprozessen. Es ist 25-mal wirksamer als das klimaschädliche Kohlendioxid, kommt in der Erdatmosphäre aber lange nicht...

Im Focus: Climate satellite: Tracking methane with robust laser technology

Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.

Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...

Im Focus: How protons move through a fuel cell

Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.

As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...

Im Focus: Die Schweiz in Pole-Position in der neuen ESA-Mission

Die Europäische Weltraumagentur ESA gab heute grünes Licht für die industrielle Produktion von PLATO, der grössten europäischen wissenschaftlichen Mission zu Exoplaneten. Partner dieser Mission sind die Universitäten Bern und Genf.

Die Europäische Weltraumagentur ESA lanciert heute PLATO (PLAnetary Transits and Oscillation of stars), die grösste europäische wissenschaftliche Mission zur...

Alle Focus-News des Innovations-reports >>>

Anzeige

Anzeige

IHR
JOB & KARRIERE
SERVICE
im innovations-report
in Kooperation mit academics
Veranstaltungen

Von Batterieforschung bis Optoelektronik

23.06.2017 | Veranstaltungen

10. HDT-Tagung: Elektrische Antriebstechnologie für Hybrid- und Elektrofahrzeuge

22.06.2017 | Veranstaltungen

„Fit für die Industrie 4.0“ – Tagung von Hochschule Darmstadt und Schader-Stiftung am 27. Juni

22.06.2017 | Veranstaltungen

 
VideoLinks
B2B-VideoLinks
Weitere VideoLinks >>>
Aktuelle Beiträge

Radioaktive Elemente in Cassiopeia A liefern Hinweise auf Neutrinos als Ursache der Supernova-Explosion

23.06.2017 | Physik Astronomie

Dünenökosysteme modellieren

23.06.2017 | Ökologie Umwelt- Naturschutz

Makro-Mikrowelle macht Leichtbau für Luft- und Raumfahrt effizienter

23.06.2017 | Materialwissenschaften